From Storytelling To Storyliving How Samsung Is Building Its Metaverse For Tomorrow
Since its inception, the Korean electronics company has thrived in the consumer and enterprise spaces, with 72% of U.S. homes having one or more of its products. Interbrand currently ranks Samsung fifth-highest in terms of brand value, right behind Google. That’s not too shabby for a company that originated as a grocery store. In its pursuit of greater brand awareness, Samsung has spent the past six months testing the digital waters of the metaverse, virtual platforms that more and more companies are seeing growth opportunities in....