How Small Businesses See Success In Sharing Authentically
Small businesses are utilizing all that social media has to offer to grow their following and customer base. Brother-sister-duo Stephanie and Kevin Lin opened their brick-and-mortar shop, Kestan, in California in 2019 but were forced to turn to a fully online store when the pandemic hit. To promote their store and keep sales going despite not being physically open, they turned to social media (specifically, Facebook and Instagram) to grow brand awareness and get more online customers....