“This is why we co-founded The Climate Pledge with Global Optimism, to inspire companies to commit to be net zero carbon by 2040, 10 years earlier than the Paris Agreement.” Meanwhile, Sony has announced it wants to accelerate its achievement of carbon neutrality throughout the entire value chain by 10 years from 2050 to 2040, as well as its target for achieving 100% renewable energy in its own operations by a decade, from 2040 to 2030. According to the company, it will speed up achieving these goals by further accelerating the installation of solar power generation equipment, introducing renewable energy through the group, accelerate initiatives to reduce annual power consumption per Sony product, work with business partners to manage their greenhouse gas emissions, and contribute to removing carbon by investing in startups that are engaged in carbon removal. “As climate change risks become more apparent and serious worldwide, and the transition to a decarbonised society has become an urgent issue, Sony made the decision to accelerate its environmental impact reduction activities in the climate change area and to bring forward the target year of achieving a zero environmental footprint in this area by ten years,” Sony said.