Creating A Personalized Digital Experience No Cookies Required According To Alex Atzberger
Now back to personalized digital experiences. Take it away Alex. You’ve seen the headlines about Google removing support for third-party cookies. While the timeline continues to shift, the writing has been in the sand for a while now. And for good reason. According to a study by Pew Research Center, 72% of people feel that almost all of what they do online is being tracked by advertisers, technology firms or other companies, and 81% say that the potential risks they face because of data collection outweigh the benefits....