Adobe Black Friday Spending In Us Falls To 8 9 Billion As Shoppers Start Earlier In November
According to Adobe, spending was down or remained the same this year, both on Thanksgiving and Black Friday. About $9 billion was spent by consumers on Black Friday in 2020 and spending on Thanksgiving this year was $5.1 billion, the same as 2020. Salesforce – which calculates its figures using data from more than one billion consumers through their commerce cloud and marketing cloud used by 24 of the top 30 US online retailers – had different numbers for Black Friday, showing on their holiday hub that US shoppers spent $13....