Intuit Buys Mailchimp For 12 Billion Eyes End To End Smb Platform
The cash and stock deal lands shortly after the acquisition of CreditKarma. According to Intuit, the acquisition of Mailchimp will enable it to build an “end-to-end customer growth platform” for SMBs. Intuit added that its SMB platform will enable businesses to go online, market, manage customer relationships and get analytics while managing cash flow. In addition, Mailchimp and QuickBooks will integrate data to better target customers. Mailchimp has 13 million users global, 2....