Accc Slams Google For Creating Systemic Competition Concerns In Ad Tech Space
Published as part of its final report [PDF] for its ad tech inquiry, the ACCC’s findings state that competition for supplying ad tech services has become ineffective due to Google’s dominant market position. “In 2020, we estimate that over 90% of ad impressions traded via the ad tech supply chain passed through at least one Google service. Google is by far the largest supplier of each key ad tech service,” the report said....